Insights

What we are seeing.

Thoughts on operating senior living, underwriting it, and building it, written by the two of us. We publish when we have something worth saying rather than on a content schedule.

First articles

Opening pieces.

What a Full Building Can Hide

Full buildings that underearn, and what to look at instead.

Tom Finley

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The Friday afternoon spreadsheet

The origin story of the platform, told as an operating argument rather than a technology one.

Susie Finley

Longer Stays Are an Operating Outcome

The industry’s length of stay is shortening. Ours moved the other way, and the reasons are ordinary.

Susie Finley

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What a hundred small decisions cost a building

Acuity drift, unbilled care, unit mix erosion. Why underperformance accumulates rather than arrives.

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